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Did I understand correctly that it took three days to shoot? This must have cost a fortune.

Mark wrote:Did I understnadn correctly that it took three days to shoot? This must have cost a fortune.

Compared to how much Sony is going to shell-out in actual advertising costs for this piece, a million dollar or more budget is completely reasonable.

Marketing- it's all about the impression, reality has little or nothing to do with it. If you're a marketer, you understand this, if you're a logician, it makes no sense.