Brand awareness/brand loyalty
Posted: Tue May 26, 2015 3:56 pm
Something I've been curious about recently, though I'm not quite sure how to ask it. Bear with me, just looking for an interesting discussion.
How much does it matter to you what name is on the bell of your horn? Do you feel like when you play a tuba that you demonstrating a liking of the entire brand, or just one model of tuba (or even, just one specific example of a model of one tuba)? That is, if you play a tuba and it's the only XYZ brand tuba you've ever liked... are you comfortable with that?
Many people base tuba purchases on things like price, picking the best playing tuba, or other non-brand-related considerations. I'm not suggesting brand snobbery here, nor am I suggesting that a certain brand of tuba is always (or even sometimes) better than another -- tubas are way too subjective for that. It's just that once you get beyond the basic needs of "need tuba" and can dial-in your choice based on much more specific or objective criteria, how important is "brand"on people's lists.
With such a conspicuously huge instrument, sometimes it feels like I'm sitting there with a huge advertisement for a tuba company. Anyone else ever feel that way? Or am I just crazy?
For example, I not always the biggest fan of B&S tubas. I like some, I dislike others. I don't like the mass conglomerate of the Buffet Group, and the extreme difficulty people have had buying spare parts. I like the workmanship, and even for the products I don't like, it's not because they're bad instruments, it's just because I prefer something else. With that said, the Neptune that I own is a true piece of tuba art, plays like a dream, and is all around an extremely fine tuba. So... this particular tuba is amazing, I can say that. But would I buy a new B&S tuba? I'm not sure I want to send my money to that company instead of another one. It's a bit conflicting to like a particular instrument more than a brand as a whole. Just curious if anyone else has ever thought about that very much.(And NO, I'm not trading off my Neptune because of what brand it is, that's ridiculous, even for me!)
And on the flip side, I don't expect people to like an entire company when they own a tuba... I'm just curious how much people consider the company, or if they just consider the individual tuba.
How much does it matter to you what name is on the bell of your horn? Do you feel like when you play a tuba that you demonstrating a liking of the entire brand, or just one model of tuba (or even, just one specific example of a model of one tuba)? That is, if you play a tuba and it's the only XYZ brand tuba you've ever liked... are you comfortable with that?
Many people base tuba purchases on things like price, picking the best playing tuba, or other non-brand-related considerations. I'm not suggesting brand snobbery here, nor am I suggesting that a certain brand of tuba is always (or even sometimes) better than another -- tubas are way too subjective for that. It's just that once you get beyond the basic needs of "need tuba" and can dial-in your choice based on much more specific or objective criteria, how important is "brand"on people's lists.
With such a conspicuously huge instrument, sometimes it feels like I'm sitting there with a huge advertisement for a tuba company. Anyone else ever feel that way? Or am I just crazy?
For example, I not always the biggest fan of B&S tubas. I like some, I dislike others. I don't like the mass conglomerate of the Buffet Group, and the extreme difficulty people have had buying spare parts. I like the workmanship, and even for the products I don't like, it's not because they're bad instruments, it's just because I prefer something else. With that said, the Neptune that I own is a true piece of tuba art, plays like a dream, and is all around an extremely fine tuba. So... this particular tuba is amazing, I can say that. But would I buy a new B&S tuba? I'm not sure I want to send my money to that company instead of another one. It's a bit conflicting to like a particular instrument more than a brand as a whole. Just curious if anyone else has ever thought about that very much.(And NO, I'm not trading off my Neptune because of what brand it is, that's ridiculous, even for me!)
And on the flip side, I don't expect people to like an entire company when they own a tuba... I'm just curious how much people consider the company, or if they just consider the individual tuba.