There's just one problem with the double rainbow in the ad: it's wrong. The primary rainbow is on the bottom and has the outside band as the red and the inside band as the violet. On the upper rainbow, that should be the reflection rainbow with the colors reversed. Find a picture of a real double rainbow and you'll see it is actually reversed. For example:
http://www.missouriskies.org/rainbow/fe ... _2006.html" target="_blank" target="_blank" target="_blank
http://www.crystalinks.com/rainbowphotos.html" target="_blank" target="_blank" target="_blank
And then, one of the the best real pictures, scroll about 1/4 the way down:
http://www.kenrockwell.com/tech/2008-01-new.htm" target="_blank" target="_blank" target="_blank
And, more double rainbows that a single person may ever see in a single lifetime in a single location:
http://fiveprime.org/hivemind/Tags/double,rainbow" target="_blank" target="_blank" target="_blank
Finally, when I was a boy, I actually saw a triple rainbow once. The raincloud was just the right size and in the right position with the sun in the west that it actually reflected twice off the main rainbow, causing a triple. As each reflection happens, it, of course, gets progressively fainter and more difficult to see, much less take a picture of, but it is there. For example:
http://www.wunderground.com/wximage/vie ... number=406" target="_blank" target="_blank
Here's why they happen, with this link to rainbows in particular, but then the main website has everything you would ever want to know and more about all the atmospheric opticals:
http://www.atoptics.co.uk/rainbows/orders.htm" target="_blank" target="_blank