marketing your ensemble

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Dylan King
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Re: marketing your ensemble

Post by Dylan King »

Reminds me a little bit of this...
http://www.youtube.com/watch?v=ldPf3yqq3-8
Miraphone 291 CC
Yorkbrunner CC
Eastman 632 CC
Mack Brass 421 CC
YFB-822 F
YFB-821 F
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PT-10 F Clone
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Willson 3050 Bb
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And countless trumpets, trombones, guitars, and every other instrument under the sun…
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imperialbari
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Re: marketing your ensemble

Post by imperialbari »

LJV wrote:That is brilliant. It gives the entire picture of possibilities in just a few moments.

Yes, and who would have listened more than a few moments, if the cello had continued alone on the same composition all alone. I love the passacaglia form, but I wouldn’t like to play the bass line.

The playing is good, however, and the only two points disturbing me are visual: the guitar has a cut-off and the apparently high-end keyboard is ugly. Not that I am holy myself. My best classical guitar also has a cut-off and then also has a rounded back, as it is an Ovation. And my electronic church organ is no beauty at all. Only I look at the video ensemble and evaluate it by its own stylish terms.

Klaus
jcameron
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Re: marketing your ensemble

Post by jcameron »

Very nice video! There is no question that a high quality demo video beats the pants of an audio demo! Great concept and execution.

We felt that our demo had to start with the more traditional ensemble and move towards the more unusual instrumentation so we didn't spook any presenters. Check it out - http://www.youtube.com/watch?v=MWN8-0X1Nc8

Versatility and creativity are important in this market, no doubt about it.
Jacob Cameron
Associate Professor of Tuba and Euphonium
Western Michigan University
Principal Tuba, Grand Rapids Symphony
http://www.wmich.edu/music/
https://www.grsymphony.org/
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Re: marketing your ensemble

Post by jcameron »

Thank you for the kind words:) It is a pretty exciting project.

You can also check out the demo for the Motor City Brass Quintet here: http://www.vimeo.com/8359632

The MCBQ demo is obviously more traditional in terms of instrumentation, but the added visual presentation does expand the format a bit.
Jacob Cameron
Associate Professor of Tuba and Euphonium
Western Michigan University
Principal Tuba, Grand Rapids Symphony
http://www.wmich.edu/music/
https://www.grsymphony.org/
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MileMarkerZero
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Re: marketing your ensemble

Post by MileMarkerZero »

Whether you do a professionally-produced demo video or do it yourself, make sure that you are given or make a copy of the video in both QuickTime and WMA formats. These can easily be burned to business-card cd's.

http://www.google.com/search?hl=en&sour ... us&aqi=g10

If you burn both formats to the disc, and include a playlist, contact info, and pricing in .doc or .txt format, anyone picking up one of your business cards has your demo already on it and in formats that any computer will recognize. Those cd's are cheap enough that you could leave a dozen or more at every bridal shop and funeral home in town.
SD

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Roger Lewis
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Re: marketing your ensemble

Post by Roger Lewis »

Just a word to the wise. Sometimes it's good to have a fade-out in the music or direct cuts to other styles. I have found some unscrupulous folks using the CD's for the functions rather than hiring the group. You've spent the time, money and effort to put together a quality package, make sure you get the return on the investment.

All the best.

Roger
"The music business is a cruel and shallow trench, a long plastic hallway where thieves and pimps run free and good men die like dogs. There's also a negative side." Hunter S Thompson
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