NC_amateur_euph wrote:You can also sell at a loss (A is less than B) but you'd better understand your reasons for doing so. For example, you could sell your 842 clone at a loss because you know that doing so will increase sales of your 321 clones enough to overcome the loss. Your customers (and accountants and shareholders) will let you know whether you are right or wrong.
Furthermore, if you company is publicly traded, you must build your reasons into your business case for producing the product and selling it at a loss. An individual owner can, of course, do anything he or she wants, whether or not it's good business. But publicly traded corporations are not allowed to lose money on purpose. Doing so will run afoul of Sarbanes-Oxley, the SEC, and the Board, even before the shareholders get a crack at you.
Corporations lose money by accident all the time. In every case, it's because they misunderstood the relationship between price and market, or because they could not control costs accordingly.
As I'm sure you know, the relationship between price and market is much more than determining A. It's determining what A will be at a given market share. If I sell a playable tuba for $1000, I'm likely to sell lots of them. I might be able to sell the same tuba for $10,000, though the pool of potential buyers will be tiny by comparison. Even the Thein Brothers have sold tubas at their exotic prices, and they've probably sold as many as they care to make, which means their price is correct.
The big corporations that make tubas, such as Conn-Selmer and JA Musik, will spend considerable energy trying to understand the relationship between market share and price. At some point (or points) in that range of values, they will optimize revenues and profits. It's all guesswork, of course, and the guys who own companies or who make these decisions at the corporate level are the ones who guess well. Even the small makers will have a feel for price points and market share even if they don't have a lot of quantitative market research to back it up. Nobody ignores it.
Rick "suspecting they don't teach this in business class, let alone (freako)nomics" Denney