There are some places that have grown coffee for centuries like Ethiopia and Yemen, where coffee drinking has deep cultural roots, but mostly the people who grow it don't seem to be really into drinking it. Brazilians like their cafezinhos, but quality coffee is not part of the deal there. I believe the instant coffee thing is a combination of unreliable quality in the local market, and an appreciation of modern 1st world convenience and style. Traditions are for hillbillies. In that context I think it tends to be called "nescafé" whether it is or not.Three Valves wrote:A co-worker of mine from Guatemala said she drinks instant coffee because it reminded her of home.![]()
I guess the exporting makes it too expensive for the locals??
I drank it myself in the beginning. You can learn to love anything if it comes with a caffeine reward.